There is a short answer to what Data is, and a longer one about why it matters — both are here.

Short answer

It matters more than its screen time suggests, which is why it keeps coming up.

It appears in supplementary material in more detail than it does in the game. Two similarly named things exist, and mixing them up explains a lot of contradictory advice. A single check up front replaces a lot of guessing later.

What it changes in practice

It is more consequential in the late game than the early one, which is why first impressions mislead. Its role has changed across updates, so older discussion describes something slightly different. Treat anything stated without a version number as provisional. Community shorthand around it has drifted far enough from the original meaning to cause arguments.

The game introduces it quickly and assumes you picked it up, which is where the confusion starts. Patch notes move numbers around constantly; the shape of the answer holds even when a specific value shifts. Whether it is worth going out of your way for depends entirely on how you are playing.

Why people keep asking about it

Knowing this does not make you better at Marvel Rivals, but it does make the rest of it legible. Nothing here assumes a particular playstyle beyond wanting the thing to work. There is a persistent myth attached to it that has never been true in any version.

  • Note where it first appears, so you can go back if you need to.
  • Ignore the myth attached to it; it has never held up.
  • Write down what you changed, so you can undo exactly one thing if it goes sideways.
  • It rewards attention rather than preparation.
  • Do not confuse it with the similarly named thing — that mix-up drives most bad advice.

What it is

The wiki entry is thorough and buries the actually useful part six paragraphs down. The developers have changed their mind about this at least once, which explains the older advice. None of this needs a paid tool, a third-party launcher or an account on a site you have never heard of. There is no hidden trick here that the game is keeping from you.

Anything that behaves differently on console than on PC is flagged where it matters. It helps to understand why a step exists, because then you can adapt it when your situation is slightly different. If you are coming to this after a long break, the terminology has probably moved on.

Where you encounter it

If a step reads as obvious, do it anyway — the obvious ones are the ones people skip and then wonder about. If your result differs from what is described here, note what is different first rather than starting over. The community wisdom on this is roughly half right, and the half that is wrong costs the most time.

Where two approaches both work, the one with fewer moving parts is the one to keep. Where something depends on your platform or region, that is called out rather than glossed over. The short version is near the top on purpose; the reasoning is there if you want to know why.

How it connects to the rest of Marvel Rivals

Half the pages on this topic were written for a build that no longer exists, which is why they stop matching what you see. Do the cheap check before the expensive one — that ordering alone saves most of the frustration. The awkward part is rarely the step itself, it is knowing which step comes first.

Where people go wrong

  • Assuming a guide from an older season still describes the current version.
  • Copying a setup wholesale from a streamer without understanding what each part does.
  • Rushing the last step, which is usually the one with the actual requirement in it.
  • Grinding a method that was patched months ago because a thread still ranks well.

Rivals FAQ

What is Data in Marvel Rivals?

The short answer is above. The longer one is that it fills a specific role, and understanding that role explains why it keeps coming up.

Where can I read more?

The official material covers it in more depth than the game does, and considerably more reliably than aggregated fan pages.

Does this work the same on console and PC?

The logic is identical. Menu paths and button prompts differ, and any real difference is flagged above.

Why do other guides describe this differently?

Most were written for an earlier version and never revisited. Compare the steps against what your build actually shows.

Work through it in the order above and data stops being a question you have to look up again.