This is one of the few areas where the official answer is the correct one and the forum answer is not.

Short answer

It is handled through the publisher account rather than in-game, and the limits are per-account rather than per-character.

Bought and shared accounts are recoverable by the original owner, which is exactly how those stories end. Appeals work when there is a genuine mistake, and only then. Everything below is framed around the current state of Valorant rather than a launch-week impression.

Why shortcuts end badly

Region locks on accounts are harder to undo than region locks on purchases. Name changes and cooldowns are enforced per-account, not per-game. If you are coming to this after a long break, the terminology has probably moved on. Linked accounts inherit restrictions from each other more often than people expect.

Support responds slowly and correctly, which is still faster than a wrong fix. There is usually a fast way and a reliable way, and it is worth knowing which one you are choosing. Two-factor authentication is the single change that prevents most account problems.

What the rules actually say

None of this needs a paid tool, a third-party launcher or an account on a site you have never heard of. Screenshots age faster than text, which is why this describes rather than shows. The community wisdom on this is roughly half right, and the half that is wrong costs the most time.

  • Keep the original purchase receipt.
  • Never buy, sell or share an account.
  • Prefer the in-game option over an external tool when both exist.
  • Enable two-factor authentication before anything else.
  • Use the official support form rather than a forum thread.

If the account is already restricted

Treat anything stated without a version number as provisional. There is no hidden trick here that the game is keeping from you. Nothing here assumes a particular playstyle beyond wanting the thing to work. Most of the disagreement you will find online is two people describing different builds.

Do the cheap check before the expensive one — that ordering alone saves most of the frustration. If your result differs from what is described here, note what is different first rather than starting over. The short version is near the top on purpose; the reasoning is there if you want to know why.

Limits and cooldowns

If a step reads as obvious, do it anyway — the obvious ones are the ones people skip and then wonder about. A single check up front replaces a lot of guessing later. Valorant is not shy about hiding useful information two menus deep, so some of this is simply knowing where to look.

The developers have changed their mind about this at least once, which explains the older advice. What follows assumes you are on a current install and have not modified it. Anything that behaves differently on console than on PC is flagged where it matters.

Doing it through official channels

Where two approaches both work, the one with fewer moving parts is the one to keep. It helps to understand why a step exists, because then you can adapt it when your situation is slightly different. Half the pages on this topic were written for a build that no longer exists, which is why they stop matching what you see.

Where people go wrong

  • Downloading a helper tool for something the game already does in its own menu.
  • Changing five things at once and then not knowing which one helped.
  • Treating a rare edge case as the normal behaviour and planning around it.

Valorant FAQ

How long does support take?

Days rather than hours in most cases. The queue is real, and following up resets your place in it.

What if none of this works for me?

Then something in your setup differs from the assumption — version, region or platform. Check those three before anything else.

Is buying an account safe?

No. The seller keeps recovery access, and the purchase itself is a bannable offence on every major platform.

Can I change it?

Usually yes, within the limits above, and usually through the publisher account rather than in the game itself.

Bookmark it if you like, but honestly, once you have done it once you will not need to come back.